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The "convenience" theory


How this concept derails our potential. A reflective note.

It was posted on LinkedIn as part of our Fortnight Diary Notes on 22nd October 2021. 


I found that most decisions are based on our convenience – be it at the family, social, or organisational level. I have researched this concept and found that it is often applied in marketing and criminology. The word convenience means “ that which gives ease or comfort” (i.e. taking the easiest way to achieve a goal). 


Further, I learned that to apply the convenience theory, we must address elements of spatial and temporal efforts about a decision. In other words, it must have an economic motive, an opportunity, and a personal willingness. From a positive perspective, it saves time, effort, and uncertainty. 


However, pondering this subject, I learned that we often use this theory daily. Our decisions are primarily based on convenience.  


Then, sometimes, we regret and rationalise this decision later, and in some cases, we even do not understand what got us into our current problem.  Interestingly, the concept of convenience could be a significant trap for unleashing your true potential. 


Blockages of convenience theory:

  • Comfortable at present

  • Need to act – quickly

  • Discomfort to tackle complexity

  • Fear of facing reality (lack of understanding of the Self)


Once we get accustomed to the concept (interestingly, it happens so naturally, we seldom realise its impact), we try to rationalise our decisions based on our actions. After a few years of hard wiring, unwinding and rewiring becomes difficult.  


Leadership coaching helps to do this meaningfully, provided the individual looks forward to appreciating the required change. The few critical elements to be accepted by the individual before moving in this direction are:


  • It is okay to be vulnerable: willingness to explore within.

  • It is nothing unnatural that the Convenience Concept has so far controlled the Self. (it is normal)

  • Willingness to act without any threat elements (not fearing to unlearn) – once you are in a successful role, we feel that no action is required, so do not act on it. 


Happy reflection!



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